Week 0 is the kickoff workshop. Weeks 1 to 2 are getting it ready. From week 3 we are up and running, with a review in week 6 and every month after that.
A couple of hours where I get to know your business properly.
A detailed picture of how you’re positioned in the public domain, which you keep a copy of. Together we adjust it where needed, and it becomes the foundation for your messaging.
The clients you’ve won, why you think they chose you and what makes you different.
Who you want to win next, who decides, how they buy and everything you already know about them.
I do the groundwork. You see all of it before anything is sent.
With your introduction, I talk to one or two of your clients to capture a deep understanding of why they chose you.
Deep research into each company: where you fit, the people who matter and why now is the right time.
I send you the companies, people and messages. Nothing goes out until you approve.
Outreach starts, and I keep working it.
Outreach begins, one well-chosen person at a time.
When a stakeholder is ready to talk, I book it in and brief you. Then it’s over to you.
I watch all ten and act when a new reason to get in touch appears. When one of your three becomes a client or goes cold, the next on your list takes its place.
An hour together at the end of each month, reviewing what’s landing and where to focus next.