cowX Ready to start

Getting started

Week 0 is the kickoff workshop. Weeks 1 to 2 are getting it ready. From week 3 we are up and running, with a review in week 6 and every month after that.

  1. Week 0

    The kickoff workshop.

    A couple of hours where I get to know your business properly.

    • Your positioning

      What I’ve already found, what’s missing and how you want to come across.

    • How you win

      The clients you’ve won, why you think they chose you and what makes you different.

    • Your next clients

      Who you want to win next, who decides, how they buy and everything you already know about them.

  2. Weeks 1 to 2

    Getting it ready.

    I do the groundwork. You see all of it before anything is sent.

    • Interviews

      With your introduction, I talk to one or two of your clients to capture a deep understanding of why they chose you.

    • Target decoding

      Deep research into each company: where you fit, the people who matter and why now is the right time.

    • Review and sign-off

      I send you the companies, people and messages. Nothing goes out until you approve.

  3. Week 3+

    Up and running.

    Outreach starts, and I keep working it.

    • Opening conversations

      Outreach begins, one well-chosen person at a time.

    • Meetings in your diary

      When a stakeholder is ready to talk, I book it in and brief you. Then it’s over to you.

    • Keeping watch

      I act when a new reason to get in touch appears.

  4. Every month

    Review and sharpen.

    An hour together at the end of each month, reviewing what’s landing and where to focus next.

You stay in control.

  • You approve the plan. The companies, the people and the messages, before anything goes out.
  • You make the decisions. Each month we review what’s happening and decide where we go next.

Ready to start?

Book your kickoff